Excellence in Patient Satisfaction
In the highly competitive market of senior health care, one of the most significant challenges is providing quality care, while at the same time achieving excellent patient satisfaction through primary...
View ArticleAttracting and Acquiring Senior & Boomer Consumers
Close your eyes think of the word “senior citizen or Baby Boomer.” What picture do you see there? More than likely you envision your parent or your grandparent. Memories may come flooding back that...
View ArticleBoomers Are Redefining Their Role in Retirement
In years past there was a normal description of retirement life and the usual perks and problems that went along with it. As an individual reached “retirement” age they moved comfortably into the...
View ArticleEnticing the Technology Driven Senior Market
The statistics on Boomers and Seniors utilizing smartphones and social media are staggering. Smartphone users in the 55 to 64 age bracket are up 86% to 6.5 million and those over 65 accounted for 4.4...
View ArticleUsing the Health Information Connection To Personalize Healthcare
One of the largest challenges of living a longer life is now, and will continue to be, health care and health problems. Seventy-three percent of those 55 and older rate serious health problems as one...
View ArticleEncore Careers are Enticing Boomers
Creativity, innovation, entrepreneurial instincts and accumulated experience are just some of the talents that Baby Boomers can bring and are bringing to encore careers. According to a MetLife/Civic...
View ArticleCIVILITY RULES THE MARKETPLACE
Good old-fashioned civility will never go out of style, right? A lot of senior citizens and Baby Boomers would probably beg to differ on that statement. Rudeness seems to be the rule of the day in a...
View ArticleCREATING AND CHANGING CONSUMER BUYING HABITS
By definition, a habit is a recurrent, often unconscious pattern of behavior that we acquire through frequent repetition. In the case of consumers, buying habits can be very favorable to businesses and...
View ArticleMEETING AND EXCEEDING EXPECTATIONS OF MATURE CONSUMERS
What do mature consumers expect out of a business relationship and how can today’s businesses recognize, target and meet these expectations? This question is in the forefront of the minds of business...
View ArticleTHE IMPACT OF WRITTEN MATERIAL AND THE AGING CONSUMER
If your audience and client base is the older adult, there should be special considerations given to any written material that you develop and design for handouts, brochures and even website creations....
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